Bachelor of Wine Marketing B.WineMkg

2009

Program Outline

The program advances knowledge of wine markets, wine consumers and the value chain for wine. Students develop skills to turn this knowledge into decisions and actions that produce results in the marketplace, and to function in an exciting and fast changing environment by recognising and exploiting developing trends. Graduates are prepared for careers in marketing or business management in the wine industry, or related industries such as tourism, food and hospitality.

The program establishes a solid business and marketing foundation but in addition caters for the particular demands of the global wine trade, and the unique features of wine industries and wine as a product: including distinctive consumer behaviour and marketing channels, peculiar legal requirements, and a product which requires specialised knowledge to market.

Related Programs

• Honours Degree of Bachelor of Wine Marketing

Admission Information

Admissions information for domestic and international students.

Domestic

Selection criteria:	Year 12 applicants 2008 Commonwealth-supported TER: 69.1 You must not have completed more than 2 years full time equivalent university study (48 units). You are eligible to compete with either HESS (Higher Education Selection Subjects) General (HESS G) or HESS Restricted (HESS R). You must have gained a 'Recorded Achievement' in four SACE Stage 2 HESS G or HESS R subjects (or interstate/International Baccalaureate equivalents). For a full list of SACE subjects and their HESS status please refer to the SATAC Tertiary Entrance Booklet. You compete for a place with your Tertiary Entrance Rank (TER). Higher Education applicants You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. VET applicants You must have completed an AQF Certificate IV or above. Your application will be ranked according to the level of the award. Special Entry applicants You must meet the following criteria: you must be 21 years or over on January 1st of the year that you will be studying*, you must not hold a completed higher education level award, and if you have been enrolled in a course leading to a higher education level award in the last 3 years, you must not have completed more than 2 years full time equivalent university study. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements may also contribute to your rank. Your STAT result is not weighted between verbal and quantitative components. If you submit a PC or EE statement, and one of these ranks higher than your STAT score, then the highest ranking statement will contribute 50% to your overall rank and the STAT will contribute the remaining 50%. If you do not submit a PC or EE statement, or if the statements have a lower rank than the STAT, then you will compete for a place on the basis of your weighted STAT result only. *The age restriction is 19 years or over if you have completed either the Flinders Foundation course or the UniSA Foundation Studies program or the UniSA Program for Adult Learners. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
How to apply:	Apply through SATAC SATAC Codes: 314621 (Internal) 314625 (External) SATAC application dates Application and Admission
Mid-year entry?	Subject to availability
Annual tuition fees:	Commonwealth-supported place: $7,412
General enquiries:	Student Centre

International

Selection criteria:	IELTS Total Reading Listening Speaking Writing 6 5.5 5.5 6 6 International TER 68
Prerequisites:	None specified
How to apply:	Application information for international students Important application deadlines for international students
Mid-year entry?	Yes
Annual tuition fees:	International student place: $23,000
General enquiries:	Student Centre

Areas of Specialisation

Electives allow students to specialise in market analysis, national and international marketing, advertising and promotion, finance, consumer behaviour and management.

Study Plans

The study plans given are examples of pathways through this degree. For a complete description, see the program rules.

Please note that this program is under review and the courses listed at levels II and III are indicative only. Level
Semester 1 (core courses) One of the following ECON 1004: Principles of Microeconomics I  WINEMKTG 1026EX: Microeconomic Principles I Plus one of the following ECON 1008: Business Data Analysis I WINEMKTG 1015EX: Data Analysis for Food and Wine Business I Plus one of the following OENOLOGY 1000NW: Introductory Grape and Wine Knowledge OENOLOGY 1000EX: Introductory Grape and Wine Knowledge Plus one of the following WINEMKTG 1013WT: Wine and Food Marketing Principles I WINEMKTG 1013EX: Wine and Food Marketing Principles I Semester 2 (core courses) One of the following ACCTING 1002: Accounting for Decision Makers I WINEMKTG 1008EX: Introduction to Managerial and Financial Accounting I Plus one of the following COMMLAW 1004: Commercial Law I (S) WINEMKTG 1003EX: Legal Issues in Wine Marketing I  Plus one of the following ECON 1000: Principles of Macroeconomics I  WINEMKTG 1063EX: Macroeconomic Essentials for Wine and Food Business I Plus one of the following OENOLOGY 1001NW: Vineyard and Winery Operations I        OENOLOGY 1001EX: Vineyard and Winery Operations I
Level II
Semester 1 (core courses) One of the following AGRIBUS 2500EX: Introduction to Business Management II WINEMKTG 2500WT: Applied Managemen Science II Plus one of the following OENOLOGY 2500NW: Vineyard & Winery Operation II OENOLOGY 2500EX: Vineyard & Winery Operation II Semester 2 (core courses) One of the following WINEMKTG 2501WT: Applied Marketing Research II WINEMKTG 2501EX: Applied Marketing Research II Plus one of the following WINEMKTG 2503WT: International Marketing of Wine and Agricultural Products II WINEMKTG 2503EX: International Marketing of Wine and Agricultural Products II Plus passes in additional Level II courses to the value of 12 units selected in consultation with the Program Coordinator
Level III
Semester 1 (core courses) WINEMKTG 3006WT: Global Wine Market WINEMKTG 3006EX: Global Wine Market (external option) Semester 2 (core courses) WINEMKTG 3028WT: Winery Business Management III WINEMKTG 3028EX: Winery Business Management III (external option) Candidates must complete electives to a minimum value of 24 units at least 12 units of which must be at Level III and at least 16 units of which must be WINEMKTG courses. Electives chosen may be from other programs in the Faculty of Sciences or any courses in the Bachelor of Commerce or Bachelor of Economics for which the student is eligible to enrol. Courses from within the Faculty of Sciences of particular relevance to the program are: AGRIBUS 2009WT: Issues in Australian Agribusiness II AGRIBUS 3010WT: International Agribusiness Environment III WINEMKTG 2505WT: Strategic Marketing Management WINEMKTG 2505EX: Strategic Marketing Management (external option) WINEMKTG 3507WT: Wine Retail and Distribution Management WINEMKTG 3507EX: Wine Retail and Distribution Management (external option) WINEMKTG 3505WT: Wine & Food Tourism and Festivals WINEMKTG 3505EX: Wine & Food Tourism and Festivals (external option) WINEMKTG 3506WT: Database Marketing for Food and Wine Business WINEMKTG 3506EX: Database Marketing for Food and Wine Business (external option) WINEMKTG 2506WT: Wine and Society WINEMKTG 2506EX: Wine and Society (external option) WINEMKTG 2504WT: International Wine Law WINEMKTG 2504EX: International Wine Law (external option) WINEMKTG 3503WT: Food Marketing WINEMKTG 3503EX: Food Marketing (external option) WINEMKTG 3504WT: Internet Marketing and E-Commerce WINEMKTG 3504EX: Internet Marketing and E-Commerce (external option) It is recommended that students wishing to specialise in marketing include the following courses amongst their electives: MARKETNG 2501WT: Consumer Behaviour II or WINEMKTG 2502EX: Consumer Behavioural Analysis WINEMKTG 3502EX: Advertising and Promotion III (external option) WINEMKTG 3502WT: Advertising and Promotion III It is recommended that students wishing to specialise in finance, economics and trade include the following courses amongst their electives: ECON 2500: International Trade & Investment Policy II ECON 3021: International Trade III

Career Opportunities

Graduates may follow careers in:

• executive management in sales/promotion;
• national/international market analysis;
• strategic planning and implementation;
• consultancy services linkages between the wine industry and food and tourism industries;
• advertising;
• journalism and media marketing;
• management of small to medium-sized enterprises.

Potential careers

Advertising Officer, Public Relations Officer/ Publicist, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Tourism, Wine Marketing, Advertising / Wine Promoter, Hospitality, Journalist (Science Communications)

Useful Links

• School of Agriculture, Food and Wine
• Faculty of Sciences

Program Rules

Faculty of Sciences Undergraduate Program Rules