Diploma in Wine Marketing Dip.WineM

2009

Program Outline

This is a career-oriented program, developed with industry assistance, to meet the need for wine marketers. Students will gain skills in problem solving to become productive employees in the wine industry.  The program has a marketing base in which the concepts of marketing are analysed and related to the wine industry. Marketing courses give insight into the ways in which a marketer can influence the outcome of buying decisions by examining aspects such as: consumer behaviour in relation to wine purchases, market research and the collection and interpretation of data, communication in terms of advertising, promotion and public relations, and strategic planning for effective and efficient operations. A business component provides students with knowledge of accounting, finance, economics and commercial law functions pertaining to both small and large organisations. Student gain knowledge and experience of wine through the study of viticulture and oenology. The Diploma is essentially the first two years of the Bachelor of Wine Marketing program, and articulates into that program.

Admission Information

Admissions information for domestic and international students.

Domestic

Selection criteria:	Year 12 applicants 2008 Commonwealth-supported TER: 77.85 You must not have completed more than 2 years full time equivalent university study (48 units). You are eligible to compete with either HESS (Higher Education Selection Subjects) General (HESS G) or HESS Restricted (HESS R). You must have gained a 'Recorded Achievement' in four SACE Stage 2 HESS G or HESS R subjects (or interstate/International Baccalaureate equivalents). For a full list of SACE subjects and their HESS status please refer to the SATAC Tertiary Entrance Booklet. You compete for a place with your Tertiary Entrance Rank (TER). Higher Education applicants You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. VET applicants You must have completed an AQF Certificate IV or above. Your application will be ranked according to the level of the award. Special Entry applicants You must be 21 years or over on January 1st of the year that you will be studying*. You compete for a place with your result from the Special Tertiary Admissions Test (STAT) OR your Personal Competencies (PC) statement (whichever has the higher score). *The age restriction is 19 years or over if you have completed either the Flinders Foundation course or the UniSA Foundation Studies program or the UniSA Program for Adult Learners. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
How to apply:	SATAC Code: 316077 Apply through SATAC SATAC application dates Application and Admission
Mid-year entry?	Subject to availability
Annual tuition fees:	Commonwealth-supported place: $7,412
General enquiries:	Student Centre

Study Plans

The study plans given are examples of pathways through this degree. For a complete description, see the program rules.

Please note that this program is under review and the courses listed at level II are indicative only. Level I
Semester 1 (core courses) One of the following WINEMKTG 1026EX: Microeconomic Principles I Plus one of the following: WINEMKTG 1015EX: Data Analysis for Food and Wine Business I Plus one of the following   OENOLOGY 1000EX: Introductory Grape and Wine Knowledge Plus one of the following WINEMKTG 1013EX: Wine and Food Marketing Principles I Semester 2 (core courses) One of the following WINE MKTG 1008EX: Introduction to Managerial and Financial Accounting I Plus one of the following WINEMKTG 1003EX: Legal Issues in Wine Marketing I Plus one of the following WINEMKTG 1063EX: Macroeconomic Essentials for Wine and Food Business I Plus one of the following OENOLOGY 1001EX: Vineyard and Winery Operations I
Level II
Semester 1 (core course) One of the following OENOLOGY 2500EX: Vineyard and Winery Operations II Plus one of the following AGRIBUS 2500EX: Introduction to Business Management II Semester 2 (core course) One of the following WINEMKTG 2501EX: Applied Marketing Research II Plus one of the following WINEMKTG 2503EX: International Marketing of Wine and Agricultural Products II Plus passes in additional Level II courses selected in consultation with the Program Coordinator.

Career Opportunities

Career opportunities include:

• marketing managers or assistants of small to medium size wineries
• product or brand managers
• sales representatives
• cellar door and sales managers
• proprietors or export managers of wine companies
• buyers and managers
• tourism and hospitality industries
• government departments
• media sales and marketing

Potential careers

Marketing - Agriculture, Food & Wine, Tourism, Wine Marketing, Advertising / Wine Promoter, Hospitality

Useful Links

School of Agriculture, Food and Wine

Program Rules

Faculty of Sciences